Learn how the Experiences Per Mile (EPM) Advisory Council
plans to promote advancements that benefits the consumer.
“Our research underscores the importance of developing consumer-facing apps that inform consumers about how their data can be used. These apps need to be able to share consent information across the ecosystem of companies working with connected car data.”
But with more connectivity and data, concerns about privacy, data protection and personal security have also risen.
According to recent surveys, 60 percent of respondents say it’s very important to be told exactly what data is being collected, how it’s being used and by whom when deciding whether to share their data.
“Attackers are increasingly looking to monetize data and target victims via various means… the security of mobility platforms needs to be considered from design to supply chain to experience.”
“High Definition ‘live maps’, meaning a digital representation of the world that is fresh, accurate, and rich in attribution are becoming increasingly important to enable various autonomous and mobility experiences. Our self-healing mapping technology enables us to analyze data from multiple sources, such as satellite imagery, probe and crowd-source vehicle sensor data in real-time, allowing our maps to always Protect: Data is the primary enabler for staying fresh and reliable.”
Note: Results show % of respondents who gave a score of 6-10
Note: Results show mean rating of statement using a scale of 1 to 5, with 1 being strongly disagree and 5 being strongly agree.
“[Solutions] really start with the consumer pain points and understanding the consumer insights. Then, we can solve for those consumer pain points during the in-vehicle experience.”
SOURCE: HARMAN INTERNATIONAL
Note: Results show % of respondents who placed criteria within their top 5
“The customer journey represents hundreds of thousands of dollars over the lifetime of a single customer.”Source: SAP
“Joining the EPM Advisory Council has been an enlightening experience for myself and my colleagues to date. Bringing together various industries from mobility, autonomy to entertainment has shown we are all working towards the same goal. As we work towards defining the vital KPI’s for the EPM we will determine best practices and processes to allow us to create a greater user experience. Defining the metric which is easily understood by the consumer will help to make EPM successful.”
“Providing our retail customer with an end to end digital experience that does not stop when they leave the car is central to our value proposition as a trusted mobility provider. Additionally, serving our commercial and fleet customers digital needs is paramount; they own their vehicles to run their business or generate revenue – an increased level of digital in-vehicle and off-vehicle products and services is key.”
“Earlier this year, Hyundai became the first mainstream automaker to launch a Smartphone Digital Key. Digital Key adds convenience for our owners who are used to using their phones for everything. Customers want to manage their lives with a smartphone. More importantly, wide adoption of Digital Key allows us to be ready for future shifts in mobility, such as car sharing and alternative ownership models.”
Passengers and companies are taking risks and learning new ways of “being moved”. Customers are experiencing new forms of mobility, paying, accessing services, delivery, and companies are investing billions in testing new business models.
The car is a favorite place. Consumers see the vehicle as a space be more entertained, more productive, more… everything. The growing maturity of higher-levels of autonomy helps consumers regain much-valued time, and their mobility solutions help them make the most of that time through improved productivity, social interactions or healthy living.
Insights drive more to an ecosystem mindset and accelerate collaboration. Data and insights provide new players and existing investors to think in new ways of enhancing the customer experience. Companies start working together to enable the consumer to make optimal choices about their mobility experience.
Break the mold of the form factor—the “vehicle” is the doer. It brings “destinations” to you, rather than taking you from point A to point B. In this era, the home is as much a part of the mobility experience as the car. This is a time when you can delegate to the “vehicle,” where it can pay, transact and complete tasks for you. Mobility providers build integrated experiences into all products in a consumer’s life: home, car and devices. Consumers evolve from “Owning a Premium Car” to “Living a Premium Life.”
“The purpose of the Experiences Per Mile Advisory Council is to uncover best practices and foster cross-industry collaboration… The greatest benefit of the Advisory Council [is that] the consumer will have a much better experience while moving from one location to another.”